The most prestigious sporting competition will be held in November and December in Qatar as 32 nations battle it out for the FIFA World Cup glory. It will be the first competition of its kind to be hosted in the Middle East in its 92 years of history. Played after every four years, the tournament is the most competitive sporting event in the world with the Olympics games following closely. The FIFA World Cup trophy is made up of pure gold and it has the engravings of the countries that have ever won the continental showpiece. The highlight of the competition is when the winning team receives the trophy after battling it out in an entertaining ‘do or die' final. For millions of soccer lovers in the world, seeing the golden trophy on the big screen is where it starts and ends. 
 

The FIFA World Cup trophy by the Coca-Cola Company is now back in Kenya for the fourth time in a row since 2009. Kenyans will get another historic moment to see the trophy with their eyes and capture the experience with their cameras. Since 2006, Coca-Cola has leveraged its partnership with FIFA and its exclusive right to The Trophy by taking it to its customers and consumers ahead of the main soccer event. Coca-Cola has leveraged its partnership with FIFA and its exclusive rights to the trophy by taking it to its customers and consumers ahead of the big soccer event ever since 2006. The 54 market tour will now be in Kenya which is one of the 9 African countries hand-picked to host the trophy between May 26th and 27th. 

President Uhuru Kenyatta is expected to receive the trophy and open it to the public for viewing officially. The theme of this year's tour revolves around the real magic of belief and the fact that football unites people in a unique way. It is when people get together and share things that real magic happens. Kenyans should save Thursday 26th and Friday 27th for the viewing of the historic World Cup trophy.