Spotify will become Barcelona's main sponsor starting from 1st July 2022 in a four year sponsorship deal. The deal, for the first time will include naming rights at Camp Nou as it will temporarily be named Spotify Camp Nou. The agreement will also see Barca's men's and women's teams bear the music streaming service's logo for the next four years. The deal is estimated to be worth about $307 million but the figures are yet to be officially confirmed by both Barcelona and Spotify. Barcelona's existing shirt sponsorship deal with the Japanese e-commerce firm Rakuten is due to expire. The partnership had been agreed to in 2017 for a four year deal worth 60 million Euros per season and extended for an extra year under new reduced terms last year due to the impact of the coronavirus pandemic.

Spotify's logo will also appear in the Catalan giant's training kits for the next three years which since 2018 have been sponsored by Beko in a $62 million deal. The board, led by the current President Joan Laporta have been looking to improve the financial situation of the Catalonia based club and deal with its €1.35 billion debt. Laporta confirmed last December that the club were open to selling the historic venue's naming rights to help fund its much-needed €1.5bn redevelopment.  

The club had earlier announced the resignation of the Chief Executive Officer Ferran Reverter. Sources indicate that his opposition to the Spotify deal was the latest in the series of disagreements with Joan Laporta. The hosting of comedian Joe Rogan's podcast has put spotify under controversy as it has drawn criticism for the content of the podcast amongst them the coverage of covid-19 vaccines.